- 2012November
DecemberLaunched Online Shop Opening Service "BASE"
Established BASE, Inc.November
Launched Online Shop Opening Service "BASE"
December
Established BASE, Inc.
- 2013June
JuneLaunched the "BASE" iOS app
Relocated the head office from the 6th floor of the Yanagi Building in Roppongi 3-chome to the 3rd floor of the Roppongi Building in Roppongi 4-chome, Minato-kuJune
Launched the "BASE" iOS app
June
Relocated the head office from the 6th floor of the Yanagi Building in Roppongi 3-chome to the 3rd floor of the Roppongi Building in Roppongi 4-chome, Minato-ku
- 2014March
Relocated the head office to the 5th floor of Shin Taiso Building No. 3 in Dogenzaka 2-chome, Shibuya-ku
March
Relocated the head office to the 5th floor of Shin Taiso Building No. 3 in Dogenzaka 2-chome, Shibuya-ku
- 2015May
June
June
SeptemberLaunched the "BASE" Android app
Relocated the head office to the 4th floor of G Square in Dogenzaka 2-chome, Shibuya-ku
Revamped the iOS app and launched the "BASE" shopping app
Launched Online Payment Service "PAY.JP"May
Launched the "BASE" Android app
June
Relocated the head office to the 4th floor of G Square in Dogenzaka 2-chome, Shibuya-ku
June
Revamped the iOS app and launched the "BASE" shopping app
September
Launched Online Payment Service "PAY.JP"
- 2016March
JuneRevamped the "BASE" Android app as a shopping app
Launched ID Payment Service "PAY ID"March
Revamped the "BASE" Android app as a shopping app
June
Launched ID Payment Service "PAY ID"
- 2017April
Expanded office space to the 2nd floor of G Square
April
Expanded office space to the 2nd floor of G Square
- 2018January
January
June
September
DecemberEstablished PAY, Inc. through a spin-off of the payment business division
Established BASE BANK, Inc. to operate financial services businesses
Opened physical shop space "SHIBUYA BASE" at Shibuya Marui
Relocated the head office to the 37th floor of Sumitomo Fudosan Roppongi Grand Tower in Roppongi 3-chome, Minato-ku
Launched Fundraising Service "YELL BANK"January
Established PAY, Inc. through a spin-off of the payment business division
January
Established BASE BANK, Inc. to operate financial services businesses
June
Opened physical shop space "SHIBUYA BASE" at Shibuya Marui
September
Relocated the head office to the 37th floor of Sumitomo Fudosan Roppongi Grand Tower in Roppongi 3-chome, Minato-ku
December
Launched Fundraising Service "YELL BANK"
- 2019July
OctoberExpanded office space on the 37th floor of Roppongi Grand Tower
Listed on the Tokyo Stock Exchange Mothers market (now the Growth Market)July
Expanded office space on the 37th floor of Roppongi Grand Tower
October
Listed on the Tokyo Stock Exchange Mothers market (now the Growth Market)
- 2021May
June
NovemberThe cumulative number of shops opened on "BASE" surpassed 1.5 million
Relocated "SHIBUYA BASE" to the 1st floor of Shibuya Modi and reopened it
Integrated and revamped the "BASE" shopping app and ID Payment Service "PAY ID" to launch Shopping Service for Purchasers "Pay ID"May
The cumulative number of shops opened on "BASE" surpassed 1.5 million
June
Relocated "SHIBUYA BASE" to the 1st floor of Shibuya Modi and reopened it
November
Integrated and revamped the "BASE" shopping app and ID Payment Service "PAY ID" to launch Shopping Service for Purchasers "Pay ID"
- 2022January
November
DecemberAbsorbed wholly owned subsidiary BASE BANK, Inc. through a merger
Marked the 10th anniversary of the launch of Online Shop Opening Service "BASE"
Marked the 10th anniversary of the establishment of BASE, Inc.January
Absorbed wholly owned subsidiary BASE BANK, Inc. through a merger
November
Marked the 10th anniversary of the launch of Online Shop Opening Service "BASE"
December
Marked the 10th anniversary of the establishment of BASE, Inc.
- 2023April
AprilBegan offering AI features on "BASE"
Entered the buy now, pay later (BNPL) business and launched "Post Pay (Pay ID)" (now "PAY ID Post Pay")April
Began offering AI features on "BASE"
April
Entered the buy now, pay later (BNPL) business and launched "Post Pay (Pay ID)" (now "PAY ID Post Pay")
- 2024June
AugustExpanded Fundraising Service "YELL BANK" to another Group business for the first time, launching "PAY.JP YELL BANK"
want.jp Inc. joined the BASE GroupJune
Expanded Fundraising Service "YELL BANK" to another Group business for the first time, launching "PAY.JP YELL BANK"
August
want.jp Inc. joined the BASE Group
- 2025July
Estore Corporation joined the BASE Group
July
Estore Corporation joined the BASE Group
- 2026
March
Began offering financial services, including fundraising services, to businesses outside the Group
April
Port Inc. joined the BASE Group
June
Marked the 10th anniversary of the launch of "PAY ID"
March
Began offering financial services, including fundraising services, to businesses outside the Group
April
Port Inc. joined the BASE Group
June
Marked the 10th anniversary of the launch of "PAY ID"