History

  • 2012November
    December

    Launched Online Shop Opening Service "BASE"
    Established BASE, Inc.

    November

    Launched Online Shop Opening Service "BASE"

    December

    Established BASE, Inc.

  • 2013June
    June

    Launched the "BASE" iOS app
    Relocated the head office from the 6th floor of the Yanagi Building in Roppongi 3-chome to the 3rd floor of the Roppongi Building in Roppongi 4-chome, Minato-ku

    June

    Launched the "BASE" iOS app

    June

    Relocated the head office from the 6th floor of the Yanagi Building in Roppongi 3-chome to the 3rd floor of the Roppongi Building in Roppongi 4-chome, Minato-ku

  • 2014March

    Relocated the head office to the 5th floor of Shin Taiso Building No. 3 in Dogenzaka 2-chome, Shibuya-ku

    March

    Relocated the head office to the 5th floor of Shin Taiso Building No. 3 in Dogenzaka 2-chome, Shibuya-ku

  • 2015May
    June
    June
    September

    Launched the "BASE" Android app
    Relocated the head office to the 4th floor of G Square in Dogenzaka 2-chome, Shibuya-ku
    Revamped the iOS app and launched the "BASE" shopping app
    Launched Online Payment Service "PAY.JP"

    May

    Launched the "BASE" Android app

    June

    Relocated the head office to the 4th floor of G Square in Dogenzaka 2-chome, Shibuya-ku

    June

    Revamped the iOS app and launched the "BASE" shopping app

    September

    Launched Online Payment Service "PAY.JP"

  • 2016March
    June

    Revamped the "BASE" Android app as a shopping app
    Launched ID Payment Service "PAY ID"

    March

    Revamped the "BASE" Android app as a shopping app

    June

    Launched ID Payment Service "PAY ID"

  • 2017April

    Expanded office space to the 2nd floor of G Square

    April

    Expanded office space to the 2nd floor of G Square

  • 2018January
    January
    June
    September
    December

    Established PAY, Inc. through a spin-off of the payment business division
    Established BASE BANK, Inc. to operate financial services businesses
    Opened physical shop space "SHIBUYA BASE" at Shibuya Marui
    Relocated the head office to the 37th floor of Sumitomo Fudosan Roppongi Grand Tower in Roppongi 3-chome, Minato-ku
    Launched Fundraising Service "YELL BANK"

    January

    Established PAY, Inc. through a spin-off of the payment business division

    January

    Established BASE BANK, Inc. to operate financial services businesses

    June

    Opened physical shop space "SHIBUYA BASE" at Shibuya Marui

    September

    Relocated the head office to the 37th floor of Sumitomo Fudosan Roppongi Grand Tower in Roppongi 3-chome, Minato-ku

    December

    Launched Fundraising Service "YELL BANK"

  • 2019July
    October

    Expanded office space on the 37th floor of Roppongi Grand Tower
    Listed on the Tokyo Stock Exchange Mothers market (now the Growth Market)

    July

    Expanded office space on the 37th floor of Roppongi Grand Tower

    October

    Listed on the Tokyo Stock Exchange Mothers market (now the Growth Market)

  • 2021May
    June
    November

    The cumulative number of shops opened on "BASE" surpassed 1.5 million
    Relocated "SHIBUYA BASE" to the 1st floor of Shibuya Modi and reopened it
    Integrated and revamped the "BASE" shopping app and ID Payment Service "PAY ID" to launch Shopping Service for Purchasers "Pay ID"

    May

    The cumulative number of shops opened on "BASE" surpassed 1.5 million

    June

    Relocated "SHIBUYA BASE" to the 1st floor of Shibuya Modi and reopened it

    November

    Integrated and revamped the "BASE" shopping app and ID Payment Service "PAY ID" to launch Shopping Service for Purchasers "Pay ID"

  • 2022January
    November
    December

    Absorbed wholly owned subsidiary BASE BANK, Inc. through a merger
    Marked the 10th anniversary of the launch of Online Shop Opening Service "BASE"
    Marked the 10th anniversary of the establishment of BASE, Inc.

    January

    Absorbed wholly owned subsidiary BASE BANK, Inc. through a merger

    November

    Marked the 10th anniversary of the launch of Online Shop Opening Service "BASE"

    December

    Marked the 10th anniversary of the establishment of BASE, Inc.

  • 2023April
    April

    Began offering AI features on "BASE"
    Entered the buy now, pay later (BNPL) business and launched "Post Pay (Pay ID)" (now "PAY ID Post Pay")

    April

    Began offering AI features on "BASE"

    April

    Entered the buy now, pay later (BNPL) business and launched "Post Pay (Pay ID)" (now "PAY ID Post Pay")

  • 2024June
    August

    Expanded Fundraising Service "YELL BANK" to another Group business for the first time, launching "PAY.JP YELL BANK"
    want.jp Inc. joined the BASE Group

    June

    Expanded Fundraising Service "YELL BANK" to another Group business for the first time, launching "PAY.JP YELL BANK"

    August

    want.jp Inc. joined the BASE Group

  • 2025July

    Estore Corporation joined the BASE Group

    July

    Estore Corporation joined the BASE Group

  • 2026

    March

    Began offering financial services, including fundraising services, to businesses outside the Group

    April

    Port Inc. joined the BASE Group

    June

    Marked the 10th anniversary of the launch of "PAY ID"

    March

    Began offering financial services, including fundraising services, to businesses outside the Group

    April

    Port Inc. joined the BASE Group

    June

    Marked the 10th anniversary of the launch of "PAY ID"