Brand Guideline
Brand Logo Usage
The Company grants the user free use of the corresponding logo / icon only when the user uses the corporate logo of the Company and the logo / icon of the service operated by the Company in accordance with the following conditions of use.
Terms of use
Regarding the purpose of using the corporate logo of BASE Co., Ltd. , the service logo/icon of the online shop opening service "BASE" or the shopping Service "Pay ID", BASE on personal blogs and SNS etc. It is limited to the introduction of the services of the corporation and "BASE" itself.
It is prohibited to use the design of the corresponding logo/icon as a part of the icon or logo of the application, or to be used for the profile image or background image of SNS.
We also prohibit the sale of products with the relevant logo without our permission.
In addition, we prohibit the use of the contents that are not described in this guideline, and the notations and expressions that we judge to be inappropriate even for the purpose of use specified in this guideline.
This guideline is designed to help the use of applicable logo without having to enter into a contract. If you want to use the applicable logo in a manner not listed in this guideline, please attach the visual sample of the intended design and contact BASE Corporation public relations group.
Even if the condition is met written in this guideline, when you want to use it in media such as TV, newspapers, magazines, online articles, etc. Please contact BASE Corporation public relations group.
BASE Co., Ltd. Corporate Logo
The corporate logo of BASE Co., Ltd. used the same logo as the e-commerce platform “BASE” from its founding until September 2016, but in September 2016, with the start of the new service business “PAY.JP" (currently operated by PAY Co., Ltd., a group company), we have renewed the corporate logo to distinguish between corporate and service.
The corporate logo that we have been using since the beginning of our business is inherited as the service logo for the online shop opening service "BASE".
Online shop opening service "BASE" logo
The service logo was first refined in September 2020. The following thoughts contained in the "BASE" logo are still the same as before.
The BASE service logo expresses the service philosophy of creating a small economic hub on the Internet with the "Tipi", a Native American tent that can be easily set up anywhere.
In addition, it is multi-colored with the meaning that it can be used by a wide variety of people according to their styles, regardless of individuals, corporations, or governments.
Shopping Service "Pay ID" Logo
"Pay ID" is a shopping service that integrates and reimagines the existing BASE shopping app and PAY ID, ID-based payment service. It was relaunched under its current logo and name in November 2021.
With the aim of smoothly connecting shoppers and shop owners through a comfortable payment system and seamless shopping experience, Pay ID's brand image was completely redesigned to provide users with an even more accessible shopping experience and highly-intuitive process.
Precautions
There are a several things in this guideline to keep in mind when using the logo. Please download and check the guidelines before using.
Shopping Service "Pay ID" icon / "BASE" icon
"BASE" offers two apps on the App Store and Google Play.
The icon for the Shopping Service "Pay ID" uses "Pay ID" logo.
Furthermore, the icon for the BASE app, which let's people create and operate online shops, uses the Tipi logo.
iOS
Android
Shopping Service "Pay ID" icon
iOS
Android
Online shop opening Service "BASE" icon
Precautions
There are a several things in this guideline to keep in mind when using the logo. Please check the following contents before using.
Safetyspace
When using the logo together with other logos and graphic elements, make sure to use it with safety space (margin).
Minimum size
The minimum size of web content is 100px.
The minimum print size is 35 mm.
The minimum size of web content is 50px.
The minimum print size is 18 mm.
The minimum size of web content is 50px.
The minimum print size is 18 mm.
The minimum size of web content is 50px.
The minimum print size is 18 mm.
Prohibitions
Do not use without Tipi
Do not rotate
Do not deform
Do not change color
Do not stack objects
Do not border
Do not trim
Do not add extraneous effects
Do not use filters or effects
Notice of notation for partner companies
Please use "|" between the logos for the joint notation when partner companies of "BASE" cooperate with each other. Do not use "&" or "x".
Also, please refrain from using joint notation without passing through us.
Example of use: Linking services with the official "BASE Apps", holding joint events, etc.
